Domestic travel to drive recovery of tourism industry, says survey

Domestic travel to drive recovery of tourism industry, says survey


M.Anila, Philippines – Domestic travel will revive the country’s tourism industry, which is expecting Filipino travelers to travel closer to home and spend less on health concerns caused by the Covid 19 epidemic.

According to the survey, domestic travel to revive the tourism industry
According to the survey, domestic travel to revive the tourism industry

This summarizes the results of a recent survey on the effects of epidemics on domestic and international tourism and travel trends in the Philippines since the “New Ordinary” after Copad 19.

The Department of Tourism released a report entitled “Philippine Travel Survey: Insights on Filipino Travel Beaver Postcode 19” to various tourism stakeholders in Webnar on Monday (June 29).

A key insight into the survey, which was conducted last May among more than 12,000 respondents across the country.

  • Domestic leisure travel will revive Philippine tourism.
  • Most travelers expect a reduction in their income and travel budget.
  • Health and safety remains a top concern for travelers.
  • Passengers prefer less contact activities when restrictions on leisure travel are lifted.
  • Passengers prefer online and digital channels for ease and low connectivity. And
  • Passengers plan to travel closer to home.

The survey represents data-driven efforts by DOT and tourism stakeholders to revive the local travel industry, which has been hit hard by restrictions imposed by epidemics.
“We believe in a common approach to rehabilitation,” said Bernadette Romulo Pivot, tourism secretary. The survey, which was distributed online, explored the sentiments and concerns that respond to the need to prepare, respond and provide insights to tourism businesses to better prepare, respond to and serve tourists. Respondents are concerned with domestic travel in light of the epidemic. “

The Travel Survey is a joint project of the DOT, the Asian Institute of Management, Dr. Andrew L. Tent Center for Tourism, and the Guide for the Philippines. “It shows how the public, the government, the private sector and the academy can work together for the final restoration of the industry,” Poyat said.

Domestic leisure travel will be a great driver

The survey said domestic travel would revive the Philippine travel industry, with 77 percent of respondents willing to travel to local destinations once restrictions were lifted. More than half of the respondents are also looking forward to a leisure or vacation trip in the absence of a vaccine against COVID-19.

Popular tourist destinations, especially beaches, are expected to see an increase in visitors. When travel is allowed again, Boraki, Siargao and Baguio top the list of places to visit. The Philippines also prefers to travel to places close to home.

The majority of respondents also prefer activities that they consider “safe” with limited facial interactions. The travel trip activities they have in mind are beach trip, road trip and station, 69, 54 and 41 percent respectively.

Domestic travel will be a top priority as very few people are likely to travel internationally in the near future. This is due to the reduction in income and travel budgets in light of the impact of epidemics on the economy. Passengers are also less likely to buy travel deals and packages anytime soon.

Domestic tourism is the largest partner in the Philippine tourism industry with revenues of P3.14 trillion. This is 10.8 per cent of the tourism industry’s 12.7 per cent share in the country’s gross domestic product (GDP) last year.

Wagon, Elokos looking for a pig
Wagon, Elokos looking for a pig

Digital shift

Travel plans are also largely digital, as 72% of travelers book travel arrangements directly and independently with online companies. About half of the respondents will also go with online travel agencies and collectors.

Connection reduction channels will become the norm. The majority of Filipinos expect the introduction of self-service services such as check-in and digital payments for services made by tourism companies.

The convenience of these arrangements helped to make domestic travel a major part of the overall travel expenses. In 2019, the industry accounted for about 75% of domestic travel spending, and due to international sanctions, this number is expected to increase in the future.

Health and safety is still a top priority for travelers

Although the Philippines has expressed a desire to travel with the lifting of sanctions, its real concern is its health and safety. Many people said that once a reliable anti-COVID-19 vaccine or treatment becomes available, and when the situation in the country improves, they will feel comfortable visiting.

The epidemic has boosted travelers’ health and safety expectations, with more than 80 percent of respondents expecting tourism agencies to adhere to best hygiene and health practices. At least 88% of respondents also agreed to comply with existing health and safety protocols, such as a rapid COVID-19 test before departure and a medical certificate before travel.

Restoring passenger confidence and trust in industries is essential to ensure its recovery. The report recommends that agencies and organizations emphasize safety and be transparent in addressing consumer concerns. It also recommends that tourism stakeholders work closely with other authorities and find ways to innovate and adapt to new routines – where necessary, including digital shifts – to reduce travel uncertainty. Manage

Earlier this month, the DOT issued its new health and safety guidelines in anticipation of the reopening of public tourism-related sectors such as hotels, resorts, tourist transportation, surfing, and restaurants.

To read the full report and survey results, click here: www.guidetothephPLines.ph/ph-travel-survey

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